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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

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Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology &...

This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide...

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Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

Given Amazon’s dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

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Meet The New Analyst Covering Enterprise Transformation

Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.

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Turn Away The Bots, Not Your Customers

Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.

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Benchmark Your DX Strategy With Forrester’s Executive Survey Results

Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.

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US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.

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Balance Digital Accountability To Optimize Digital Teams

There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

CMOs and marketing operations teams benefit greatly by partnering and working together.

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Meta Connect 2022: My Take On Its Consumer-Focused VR, Avatar, And Metaverse...

Meta hosted its Meta Connect event virtually on October 11. Here are a few key announcements and my analysis from a consumer perspective.

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